Liquor Canada Magazine - Wines of Germany Wine Tip

Wines of Germany Wine Tip

The emergence of a large, sophisticated consumer group in the last decade means that wine sales are trending up, and restaurant operators should be capitalizing. By industry standards, wine as a percentage of total sales should range from 20 per cent at more casual eateries, to more than 50 per cent for establishments with serious cellar programs. Any less and you’re missing out on pure profit. Premium wine ($15 to $25 cost) is the segment to focus on, as knowledgeable customers look to upgrade their wine experience. It’s time to trade up, in other words, from the generic blends to the single vineyard classics from any of Germany’s 13 regions.

Source: John Szabo, vice-president of the Wine Writer’s Circle of Canada and Member of the Court of Master Sommeliers.

Look for more wine tips in upcoming issues, brought to you by Wines of Germany.
For more information on German wines visit www.germanwinecanada.com or Twitter: germanwineca

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Reality is that no one has interest in German wine not now, not never...	Hans \| 21/12/2009

No one really cares for German wine. If you think I am careless, look at the facts. The shelf is tiny because no one really likes German wine. Note to the Hospitality Trade: Concentrate on what people like and forget the sommelier propaganda. Like it or not Black Tower from Germany is the be all end all of German wine in the mainstream. So please stop with all the silly sommelier verbal-masterbation in your closed circles and courts of masters. Oh did I mention how simple it is to be a sommelier ? Shoe shine has a greater place in history than sommelier pretenders to nothing. Oh yes, you will say it is a respected trade in France. Well, rememner France will do anything for a buck. And they have actually done very well for themselves haven't they, but it is all a put-on of more propaganda th
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Reality is that no one has interest in German wine not now, not never...	Hans \| 21/12/2009

There is no large sophisticated consumer group. The phrase "trending up" is just another buzz word dreamed up by sommeliers desperate to create customer interest. No one really cares for German wine. Look at the LCBO shelf. Note to restaurants: Concentrate on what people like and forget sommelier propaganda. Like it or not Black Tower from Germany is the be all end all of German wine in the mainstream. So please stop listening to all the silly sommelier verbal-masterbation from those closed circles and courts of masters.
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Right on Hans	Edward \| 21/12/2009

You know Hans, I think you're right. Sommeliers are liers. Nice to see a German stand up against propaganda. Everyone knows booze is about 90% of restaurant profit. You're right Hans, you don't need some circle master guy telling you that.
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What about German ice wine ?	Fritz \| 21/12/2009

Hans, you are right about Canadian propaganda. Example: Ice wine was invented in Germany.
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