Big Rock Brewery has unveiled a Lime Light Lager on the heels of Bud Light Lime’s success.
“Loyal Big Rock drinkers across Canada have come to expect exciting new brands from us and we feel that Big Rock
Lime delivers on this expectation,” said Bill McKenzie, vice-president of sales and marketing at the brewery. “It is a refreshing, light lager with a touch of lime and it really complements our existing family of beers.”
Since it was released, the brewery has had to install new phone lines and more delivery trucks to meet demand for what has turned out to be Big Rock’s most successful launch since Grasshopper.
Big Rock Lime Light contains four per cent alcohol by volume and is available in glass bottles, cans and draft. It’s currently available in Alberta, Saskatchewan and Manitoba.